Forzani sticks to offence
Article Abstract:
Forani Group Ltd (FGL) has successfully turned itself around since its financial trouble began in 1996. FGL Chmn and CEO John Forzani has announced that the company has attained its best year ever in 2000, with sales of $563 million and net income of $14.3 million. It has emerged as the largest specialty sports retailer in Canada, with a 12% share of an estimated $6-billion market across the country. The company engineered the turnaround through smart business and marketing decisions and by staying on the offensive.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Nevada Bob's tries new brand stance
Article Abstract:
Nevada Bob's Canada Inc announced that it will merge with gold equipment manufacturer GDH International Inc and Nevada Bob's Pro Shop, on Sep 20, 1999. The new company will control 247 Nevada Bob's golf stores in Canada, the US, UK, Australia and Japan. The stores will then be realigned to the new brand image developed for Nevada Bob's Canadian stores. Nevada Bob's new brand image touts a better storefront, improved customer service and an expanded line of higher-end products.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Method in its madness
Article Abstract:
With a view to making the Calgary-based Rare Method the foremost interactive marketing company in Canada, its president, Roger Jewett, is pursuing a strategy of acquiring diverse companies for providing a whole host of digital services under one group. The offerings include on-air-messaging, website development, e-mail marketing, data analysis, animation, as well as conventional advertising and media buying.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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