France: Delmotte's goals
Article Abstract:
Delmotte, the French frozen pastry and dessert company, wants to be carried in supermarkets and hypermarkets. It intends to use its strong brand awareness, acquired in restaurants, hotels and food services, as well as on its line of individual desserts in order to do this. Delmotte has invested EUR 4.57mn in order to increase the production capacity of its plant. This unit, which meets European quality standards, uses HACCP (hazard analysis and critical control point) methods for the entire production process.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: BROSSARD SURGELES' NEW PRODUCTS
Article Abstract:
Under the Lenotre brand, Brossard Surgeles has introduced a new product named Petit Plaisir, which comes in to versions. Both are made with a soft macaroon and a light mouse; Petit Plaisir with nuts is round, while the chocolate Petit Plaisir is square. They are priced at EUR 3.80 for a box of two 65-g units.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: FROZEN CAKE
Article Abstract:
In France, Sodiem has introduced a frozen version of the Canele de Bordeaux, a very popular cake in the Bordeaux region. This product, from Patisserie des 2 Moulins uses the small-scale recipe for this light, rum-flavoured cake. It comes in a 55 x 6 box, priced at FFr 19.90.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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