France: Review of cheese market in self-service
Article Abstract:
The cheese market in self-service departments is sluggish. It has remained nearly stable in volume, up 0.9%, while the value has risen 5.1% reaching EUR 3.09bn for the 12 months ending 31 July 2001. The sales volume of soft cheese dropped 3.3% and the cheeses which are to be eaten hot and 'tourteaux' (special cheese pastry) dropped 3.1% in volume, while hard cheese with holes held steady. However, hard cheese without holes, posted the sharpest rise, up 5.3%, followed by goat's cheese and sheep's cheese, up 4.9%, and fresh cheese and processed cheese, up 2.6%. The sales value of cheese to be eaten hot dropped 1.7%, but rose for all other segments. Hard cheese without holds enjoyed the sharpest rise, up 10.6%, followed by goat's cheese and sheep's cheese, up 8.2%, fresh cheese and processed cheese, up 8%, and hard cheese with holes, up 5.8%. The slowdown in self-service departments is due to several factors: the overall saturation of cheese consumption (23.7 kg per capita per year), the massive arrival of cheeses from the delicatessen counters; the poor performance of standard cheeses such as camembert, down 4.3%, and coulommiers, down 6.1%. The current trend is to the standardisation of taste, which explains the success of so-called modern cheeses, which are more appropriate to the new recipes, such as mozzarella and feta, which have risen 10% in volume, and Apericube type cheeses, up 6%. The light cheeses are also doing well. They win back consumers who had deserted the department, such as women who are worried about their figure, and the elderly who are watching their diets much more carefully.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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France: The French and cheese
Article Abstract:
The French spent EUR 4.63bn on cheese purchases in 2000, which represents 7.4% of their food budget, and 43.2% of the dairy product expenditures. Within the dairy product sector, cheeses are the most energetic in terms of innovation. Consumers prefer the self-service departments to the delicatessen counters.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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