Free gifts fail to impress

Article Abstract:

Refrigerator manufacturer Guangdong Kelon Electrical Holding reflects the declining financial status of the household appliances market in China. This was proven by a promotional strategy, wherein Guangdong offers cameras for every purchase of their products. The marketing technique shows how desperate it is to sell off its products. Industry and investment analysts attribute this industry-wide decline to overcapacity and stiff competition among its players. Moreover, the entry of non-refrigerator companies like Shanghai Sharp may even compound the bleak situation.

China, Audio and Video Equipment Manufacturing, Consumer Electronics NEC, Refrigerators, Household Refrigerator and Home Freezer Manufacturing, Finance, Consumer electronics, Hong Kong, Home appliances industry, Appliance industry, Guangdong Kelon Electrical Holdings Co.

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Malaysia cuts personal taxes, slashes import duties

Article Abstract:

Malaysia's prime minister and finance minister, Dr. Matathir Mohamad, is introducing a new national budget which provides personal tax cuts and decreases import duties in hopes of spurring consumption. A financial stimulus package of 13.11 billion ringgit, which is 39% of the total budget, is being allocated to infrastructure and development.

Public Finance Activities, Government expenditures, Public Finance-Total Govt, Economic policy, Public finance

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In Malaysia, advertisers adopt direct mail to keep sales purring

Article Abstract:

Nestle Products's direct mail campaign to promote Friskies cat food in Malaysia posted an approximately 20% response rate. Other companies in Malaysia have begun spending more on direct marketing, also called "customer relationship management. "

United States, Direct Mail Advertising, Direct Mail Advertising Svcs, Dog and Cat Food Manufacturing, Direct mail advertising services, Direct Marketing, Dog and cat food, Cat Food, Marketing, Brief Article, Marketing industry, Pet supplies industry, Nestle Products Sdn. Bhd.

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