Gap's greatest Generation?

Article Abstract:

After performing market research to identify consumer groups that were not being served by its brands , Gap Inc. is preparing to launch at least ten new stores that will target women consumers over the age of 35. The move marks a bold move for a company that has been focusing on cost-cutting and rebuilding in recent years.

Marketing procedures, Research Findings, Management dynamics, Women's Clothing Stores, Targets & Markets, Women's Ready-to-Wear Stores, Women's clothing industry, Clothing, Marketing research, Company business management, Baby boom generation, Market research, Baby boom generation market, Pressler, Paul

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Gap aims to unleash creativity for revival: interim CEO wants to hire, retain talent unfettered by red tape, focus groups

Article Abstract:

In an interview, Robert Fisher, interim CEO of clothing retailer Gap Inc., reveals his plans for the company. Mr. Fisher plans to reduce bureacracy and focus on creativity, in order to attract and retain good designers.

Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Interview, Fisher, Robert

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Sears intends to overhaul operations in bid to boost operating income

Article Abstract:

Sears Roebuck and Co. is planning to revamp its stores in order to improve its operating income. The company wants to increase operating income by $1 billion by the 2004 year.

Department Stores, Sears, Roebuck and Co., S

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