Gear for twisted puppies

Article Abstract:

Canine Equipment has launched new TV commercials that target the offbeat sense of humor of dog owners. One commercial endorses the very bad dog gear, showing a dog pulling a radio over into the bathtub where his owner lays. The company is also set to unveil a product line for dog owners called Canine Equipment Buddy, which includes strap-on packs to hold poop bags and a line of vests. The two TV ads for Canine Equipment were created by ad agency Aviator Pictures of Vancouver, Canada.

Canada, Advertising, Pesticide and Other Agricultural Chemical Manufacturing, Veterinary Insecticide Tags & Collars

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Penso named Second Cup VP

Article Abstract:

Second Cup Coffee Co has named Laura Penso as its VP for marketing, replacing Brad Goodwin. Penso has been with the coffee shop chain since 1997, as its director of food and merchandise. She previously worked for six years at Procter & Gamble and another four years at Eaton, both on marketing-related positions. Penso said she intends to take the Second Cup brand to new heights behind a reinvigorated brand positioning and full TV advertising support.

Limited-Service Restaurants, Executive changes & profiles, Fast Food Restaurants NEC, Fast food restaurants

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Hush Puppies Canada Ltd

Article Abstract:

Hush Puppies Canada will shut down its manufacturing facility in Alexandria, Ontario, which produces women's boots and employs 40 workers. Angela Kadridionis, president of Hush Puppies Canada, said the company made the decision since it needed a complete change in focus if it wants to compete successfully in the ever-changing footwear market. Hush Puppies has also closed other manufacturing sites in the US, Puerto Rico and Costa Rica.

Plant shutdown, Women's Footwear (except Athletic) Manufacturing, Women's Boots

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