Get the history right
Article Abstract:
Graham Watt feels that Elliot EttenbergEs written work reflects a feeling of inferiority complex in comparison to the US, just like so many other Canadians. As a result of this mindset, most of his writings are wrong interpretations of historical events, which hurt the business spirit of Canadian Enterprises.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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CBO calls TRIA unnecessary
Article Abstract:
The Congressional Budget Office has called off Terrorism Risk Insurance Act (TRIA) discouraging the business enterprises. The planning of insurance agencies coming up with alternative methods to cover terrorist attack is suggested.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Make the right choice
Article Abstract:
The tips from best practices guide from Institute of Communications and Advertising for selecting marketing communications partner for business enterprises in the United States and Canada are summarized.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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