Getting lost in the crowd
Article Abstract:
French newsweekly Marianne lists total sales average of just over 214,000 and lands on the ninth spot in the sector partly due to its attractive cover price of $1.66. The publication also surpasses its competitors in terms of newsstand sales mostly to readers between 15 to 35 years, majority of whom are male, a year after it is launched. However, its popularity it still lower than the projected sales of one million while the industry's 1997 sales were 2.6% lower compared to 1996 results. There are also serious advertising issues in Marianne as certain articles allegedly upset advertisers with its aggressive tone.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1998
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Israel's TV revolution
Article Abstract:
The rollout of six new commercial television channels in Israel is expected to have a ripple effect on other industries. The government's plan to make the channels free to those with satellite equipment may kill weaker media, but it will create new opportunities in the entertainment and video production businesses. The new channels comprise an all-news format, an Israeli music channel, a Russian language channel for new immigrants, an Arabic language channel and a Jewish heritage station.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1999
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