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Article Abstract:
Newspaper reading is too ingrained a habit in Europeans that the advent of new media such as digital TV and Internet is not expected to have a major impact on newspaper readership in the continent. Most observers do not expect TV advertising revenues to surpass newspaper ad revenues anytime soon or even in the foreseeable future. Among Europeans, Germans spend the most time reading a newspapera at 26 minutes and the French are the least loyal at 13 minutes.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1999
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Still spreading the news
Article Abstract:
Newspaper readership has been consistently on the decline mainly because of demographic and social changes. Newspaper sales are down 11% from a peak of 63.3 million in 1984. A plethora of alternative information providers such as TV, Internet and radio has been cited as one major reason for the decline. Newspaper publishers, however, are fighting back with multimillion dollar investments to enhance their products and carve a niche.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1999
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