Footwear foes

Article Abstract:

Adidas is cementing its onfield presence and has paid around $25 million to the International Football Federation (FIFA) of France to be its official supplier. Among the giant sportswear maker's advertising activities are deals inked with sports celebrities from the England, UK, Italy, Netherlands and Argentina. Adidas is also holding complementary activities in line with a broad marketing strategy for its main market, the youth. Meanwhile, its American rival Nike, may still conduct a surprise advertising move. Nike just started focusing on football around 1993 and has signed up its own celebrity line-up including Ronaldo of Brazil.

Marketing/Advertising Methods, Sporting and Athletic Goods Manufacturing, Sporting & Athletic Goods, adidas-Salomon AG, Sporting goods, Adidas, Nike

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Tough at the top

Article Abstract:

RTL of Cologne, Germany, appointed Gerhard Zeiler to its board of directors as Helmut Thoma's replacement. Zeilier will be leaving state broadcasting firm ORF of Austria once his contract expires. Zeilier was motivated to leave ORF because of internal politics. Zeilier believes that he will be able to adjust well to the private television broadcaster's system. His arrival is notable because of the conflict within the industry. RTL is now the top private television channel in Germany. Zeiler's challenge is to improve profitability and market share at RTL.

Television Broadcasting, Media Planning/Goals, Executive changes & profiles, Geographic, Commercial TV Stations, Media Personnel, Commercial television stations, RTL Group S.A.

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Campus is resurrected

Article Abstract:

Havas Advertising of France raised its stake in Campus agency Rempen & Partner to 68%. Havas CEO Alain de Pouzilhac announced that the operation of Campus will use hub agencies in various countries including Japan, Brazil and Singapore. De Pouzilhac previously neglected Campus because of major stockholder Vivendi's demand to merge with an international partner. Rempen & Partner has a billing valued at $120 million in 1998 with operations in Munich and Dusseldorf, both in Germany.

Asset sales & divestitures, Acquisitions & mergers, Advertising Agencies, Havas S.A.

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