Global customerization of markets has arrived!
Article Abstract:
Multinational corporations (MNCs) have to constantly change and develop in order to remain competitive in a global marketplace. MNCs must endeavour to make a relationship with their customers to sell their products in the fiercly competitive global market. The customer not only wants to buy a quality product but also expects a high level of service. MNCs must work actively to keep their customers business. Around 70% of the revenue from sales comes from customers making another purchase. Global competition has led to the development of a buyers market, raising customers expectations.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1998
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The trials and tribulations of addressing global organizational ignorance
Article Abstract:
There are a number of environmental factors playing a role in the emergence of global organizational ignorance. These factors are related to decision-making and evaluations under the conditions ranging from assumed certainty to global market ignorance. In many cases, global organizational ignorance arises because the key business processes are known only to a very small number of people in the organization. In some cases, decision-makers suppress knowledge because it clashes with management conventional wisdom.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1999
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Development of 'timescapes' to effectively manage global interorganizational relational communications
Article Abstract:
Research is presented concerning the hyper-competition which has evolved in many industries following increasing globalization. The importance of network structures within global companies is discussed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2000
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