Guinness tops up marketing team
Article Abstract:
Guinness Canada has promoted Mike Bradica to vice-president and general manager and recruited three people to form a marketing team that will be responsible in effecting strategies to satisfy the increasing demand for the company's beers. The team will target the younger audience through promotions, advertisements and special events. In 1998, the company's Kilkenny, Harp and Guinness brands rose by 75%, 38% and 30%, respectively, over 1997 figures.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Marchand quits Molson for dot com
Article Abstract:
Brett Marchand has resigned as VP for marketing of Molson's Canadian brand to pursue a more active role in onsidekick.com, an online business-to- business retail athletic service. Marchand has been credited with revitalizing the Canadian brand, specifically by creating the 'Rant' TV spot. He said things have picked up at onsidekick.com requiring his full- time attention. Molson has not yet announced who would be Marchand's replacement.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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A well-brewed sales strategy
Article Abstract:
Quebec's microbreweries emphasize unique and singular marketing practices to protect the niche markets they have created. For example, Sleeman of Laval, Quebec highlights what it calls craft brewery which is applying the techniques and values of a smaller brewery in its operations. Brasserie McAuslan of Montreal projects a responsible corporate image by being involved in sponsorship and community projects.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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