Newspapers thriving despite Net threat
Article Abstract:
Most speakers at the Newspaper Assn of America's annual Research Conference held in Vancouver, British Columbia, from Jun 13 to 15, 1999, claimed that newspapers are still a competitive advertising medium. Other important topics discussed at the conference is the threat posed by the rise in Internet advertising and the lack of a common readership measurement system for identifying reader groups. It was also revealed during the meeting that increased size, color and graphics can boost both reader awareness and attention rather than page selection and positioning.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
3.5 billion reasons dailies are not in decline
Article Abstract:
The Canadian newspaper industry remains healthy and thriving because of the presence of many active buyers and sellers. The most recent major acquisition is CanWest Global Communications Corp's C$3.5 billion purchase of Hollinger Inc's Canadian newspapers. The negative images of the newspaper industry is not supported by facts. Lineage has not fallen since total run of press advertising has increased by 6.6% since 1995. National advertising has increased by an exceptional 41.9%, while classifieds have grown by 10.3%.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Healthy Woman hits doctor's office
Article Abstract:
Rogers Media is launching 'Healthy Woman' magazine, which will initially be distributed on Sep 29, 2000 in a doctor's office. The magazine, which was developed in collaboration with the Society of Obstetrician and Gynaecologists of Canada, will publish six times a year. Of the 52,538 circulation, 75% will in English and 25% in French. The magazine has already attracted some advertisers, including drug, health-care and food companies.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Thinking seriously about the long, long, long-term future of Dome. Today, fashion and architecture both involve thinly clad bodies
- Abstracts: Radio frequency tags on trial. Satellite precision landings are operational at last. IER's winning ticket
- Abstracts: McDonald's answer to the morning daze. Root Bear eats solo in new A&W ads. BK trgets Chinese-Canadians
- Abstracts: Molson shuffles marketing execs. Labatt's Jaques named president. O'Neill to head Molson
- Abstracts: George Pytilk. Stein made PJ creative director. The return of Yves Gougoux