Agencies fret over spending
Article Abstract:
Companies have been cutting back on advertising spending in Asia, and many ad agencies are worried that an economic slowdown may be ahead. A related graph shows ad spending growth rates for nine Asian countries in 2000 and January-February 2001. All 2001 rates are down from last year.
Publisher: Dow Jones & Company, Inc.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
Market information - general, Advertising agencies, Industry Market Data, Advertising, Asia, Statistical Data Included, Economic aspects, Advertising expenditures
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2001
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HBO considers airing commercials in the region, targeting TV in India
Article Abstract:
Cable television entertainment provider Home Box Office plans to run television advertising in India as it plans to increase profit in the Asian market.
Publisher: Dow Jones & Company, Inc.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
United States, Strategy & planning, Marketing procedures, Cable Television Systems, Cable Networks, TV Advertising, Media Representatives, India, Planning, Cable television broadcasting industry, Cable television, Television advertising, Marketing industry, Home Box Office Inc.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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Subjects list: Asia
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