LEMON WAR TURNS SOUR AS FENA POINTS A FINGER AT HLL's VIM
Article Abstract:
Fena, a domestic soap manufacturer, has challenged the claim in advertisements of Hindustan Lever Ltd that its dishwashing brand Vim has lemon cleaning qualities. Fena has asked Doordarshan and the Advertising Standards Council of India to stop HLL's advertisements for Vim dishwash bar and Vim Ultra dishwash powder. HLL says that Vim may not have citrates in it but has a lemon oil which is more of a perfume ingredient. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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OAK BROOK TO BRING IN GLOBAL PRACTICES TO INDIA
Article Abstract:
Oak Brook Technologies (OBT) offers end-to-end business consultancy on ERP implementation. It proposes to follow the methodology evolved by the leading global consultancy firms like Anderson Worldwide and Ernst & Young International. OBT plans to focus more on consulting rather than training. It plans to introduce global business practices in India and speed up the ERP training. (uh)
Comment:
Oak Brook Technologies (OBT) offers end-to-end business consultancy on ERP implementation.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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