Hamburger craze bites Hong Kong

Article Abstract:

McDonald's Snoopy-a-day toy promotion is generating compliments, and criticisms alike, from several consumers in Hong Kong. The promotion, where customers get a free new Snoopy toy in different national costumes at each Extra Value Meal they order, has been running for 28 days at 147 McDonald's branches in Hong Kong. Its popular figures include "Philippines Snoopy," where Snoopy is dressed as a datu and has a spear, Snoopy as a Beefeater, a Mexican Snoopy and an Alaskan Eskimo Snoopy. Several Hong Kong spectators stated that they view McDonald's promotion as too aggressive and ridiculous.

Comment:

Its Snoopy-a-day toy promotion is generating compliments, and criticisms alike, from several consumers in Hong Kong

Marketing procedures, Food Services and Drinking Places, Hong Kong, Eating Places, Restaurants, Article

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Fees to go? McDonald's pays in order to stay in Beijing

Article Abstract:

McDonald's Corp is one of the many foreign businesses in Beijing, China which are forced to pay several fines and fees to maintain their operations in the Chinese capital. Each of McDonald's 34 restaurants in Beijing, China is forced to pay 31 fees to municipal authorities, 17 of which are considered as illegal fees. The knowledge of the illegal fees was derived from a report that aimed to investigate why foreign investments to the country have declined.

Direct Investment by Foreign (+), Foreign operations, Beijing, China

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Hamburger craze bites Hong Kong: Snoopy figurines land McDonald's in a consumer dogfight

Article Abstract:

McDonald's Snoopy-a-day toy promotion received a rousing welcome in Hong Kong. Consumers frequently snap up collectibles in Hong Kong. Everyday for 28 days, the chain's 147 restaurants in the city are providing a new Snoopy Toy wearing a costume of a country or US state. The British variant, Snoopy as a Beefeater, is one of the more famous figurines. The toys are sold for just 77 cents with the purchase of a McDonald's Extra Value Meal.

Marketing

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