Hancock unleashes an adbeast
Article Abstract:
Steve Hancock, the former president and CEO of Toronto shop TBWA/Chiat/Day, has established his own agency called adbeast. Hancock says adbeast will develop online services for the advertising industry. He claims adbeast will eliminate the need for videotape and video commercial archives by providing online access through www.adbeast.com. Hancock believes that the Web site will help ad agencies save money and time through efficient management and organization of agency operations.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
J. Walter Thompson
Article Abstract:
J Walter Thompson is an advertising agency based in Canada that was established in 1930. As of Dec 2000, the company employs a staff of 130, and maintains offices in Toronto, Ontario, Montreal, Quebec, and Vancouver, British Columbia. The agency, an affiliate of J Walter Thompson Worldwide, has five divisions, including IMC, Go Direct Marketing, POW, Groupaction/JWT and MindShare. In 1999, the firm posted revenues of $14.6 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Lockheed tests radar market. Instant weather brief. US forecast option
- Abstracts: Dylex makes executive changes. Power tools. Taking it to the streets
- Abstracts: Stay tuned. A different kind of media. Lexus hitchhike returns
- Abstracts: Dentures get sexed up. Lubriderm uses wisdom of the old. Toronto's Lever Pond's
- Abstracts: Molson pours on more stereotypes. Avon calling on global ad effort to chnage its image. Molson ad boosts Ex in Quebec..