The laptop shows its stuff

Article Abstract:

Pharmaceutical firms in Canada have been reliant on CD-ROM and laptop computer units to advertise products to doctors. Physicians are also accepting such devices into their everyday professional lives. Professional Studies Ltd. showed that 49% of general practitioners tapped into the Internet in the past month. This research also noted that 55% of cardiologists ventured online. In addition, 68% of oncologists ventured onto the Web during that time. One setback encountered is the lack of confidence of sales agents in using the electronic devices for demonstrations.

Strategy & planning, Marketing procedures, Specialized Telecom Services, Wired Telecommunications Carriers, Science & research, Research Findings, Pharmaceutical Preparation Manufacturing, Industry Market Data, Geographic, Pharmaceutical Preparations, Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Drugs, Internet services

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Today's Grandparent set for launch

Article Abstract:

Toronto, Canada-based Today's Parent Group, which publishes child and parent magazines, will introduce the quarterly Today's Grandparent in January 1999. The new magazine, with circulation of 200,000, will target 50 to 70-year-olds Canadians who have grandchildren from newborns to 12-year-olds. Today's Grandparent will be featured during Seniors Days promotions of Shoppers Drug Mart stores. The new magazine, which will have Cheryl Weaver as publisher, will also be distributed in doctors' offices.

Product introduction, Periodical Publishers, New Media, General Periodicals NEC, Periodicals, Today's Parent Group

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