High Liner revamps its brand image
Article Abstract:
High Liner Foods Inc, based in Lunenburg, Nova Scotia, is altering its brand marketing with the redesign of the packaging for its flagship seafood product, a new logo and an ad campaign in time for the company's centennial year. The move is in line with the company's plan to improve brand recognition of its products as more new competing products are brought to the market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Smarter email
Article Abstract:
Consumers will treat an email as junk if they think that the content is relevant to them, a GOT Corporation study revealed. Marketers must therefore improve the relevance of their emails through personalization and segmentation. The use of purchase history, and in-store transaction data in increasing email relevance is examined.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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