Holmes goes to H&M/FCB
Article Abstract:
Harrod & Mirlin/FCB, an advertising agency based in Toronto, Canada, has named Gary Holmes as vice president and group creative head. The appointment is an effort to create a new agency that is neither the recently-merged entities. Holmes arrival comes just weeks following the departure of H&M/FCB's former co-creative director Neil McOstrich. Holmes, who came from TBWA Chiat/Day, has already started conceptualizing with Mirlin on advertisements for Coors Light. He will also handle Levi's, History Television and Tropicana accounts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Confessions of an advertising team
Article Abstract:
Ogilvy and Mather Worldwide Inc offices all over the world continue to uphold the legacy of David Ogilvy. Dennis Stief, CEO of Ogilvy and Mather Canada, said that the countless tips and lists that Ogilvy wrote remain as a constant reminder of what he was thinking and what he wanted to do. Ogilvy was a firm believer in the value of branding in giving a product its personality. He believe that Ogily and Mather should be most valued by those companies who value their brands.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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