Spike Lee's once-faltering agency does the right thing
Article Abstract:
SpikeDDB conducted some definite changes towards the end of 1999, amidst an undeniable slump. Spike Lee hired a new president, Dana Wade, who was an account executive from Young and Rubicam, and helped in modernizing the communication strategy of several quite conventional big financial institutions. Wade and Lee's new focus is paying off with the arrival of new clients, which include State Farm and the big fashion retailer JC Penney. A reasonable estimate of SpikeDDB's billings for 2000 will exceed US$30 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Payment by results rising star in advertising circles
Article Abstract:
A triennial survey on advertising agency remuneration schemes was conducted by the Incorporated Society of British Advertisers/Advertising Research Consortium. The results reveal that payment by results is becoming the most popular form of remuneration type. It has grown to be more sophisticated in design and more successful in delivery, This development comes at a time when a huge shift from commission to fees is taking place in the sector.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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