Hong Kong fast-food fight; Fairwood's new weapon: the rice burger
Article Abstract:
Fairwood Holdings Ltd. has launched an aggressive strategy to revamp its image, improve services and upgrade the quality of its food. As a part of its plan, Fairwood has introduce the rice burger. The burger uses rice shaped into round patties, instead of buns, to surround a variety of meats vegetables. The company has also adopted cost-cutting measures to improve its bottomline. Fairwood posted losses of HK$88.2 mil in the year ending Mar 31, 1966 and is expected to reduce its losses to HK$13.9 mil for FY97.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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The Colonel goes to Vietnam, but gets there late
Article Abstract:
PepsiCo Restaurants International has ventured into the fast-food retail market in Vietnam by forging a franchise deal with local private conglomerate Thien Nam Corp. The franchise focuses on the establisment of a Kentucky Fried Chicken branch in the Superbowl shopping mall in Ho Chi Minh City in late 1997. The Philippines-based Jollibee Foods Corp, Texas Chicken of AFC Enterprises and Allied Domecq Ltd's Baskin Robbins ice cream business have ventured into the Vietnamese market earlier.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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Slump in Fairwood stock isn't over yet, analysts say
Article Abstract:
Shares of Fairwood Holdings Ltd. dropped 22% in early Sep. 1996 after the fast-food retail chain priced a rights issue at a big discount. Analysts predict that the stock could further plummet to 35 Hong Kong cents. Fairwood is expected to raise HK$83 million from the rights issue of 237.2 million shares. The company intends to use HK$60 million of the money to settle its debt and the remainder to open six new fast-food outlets in China.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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