How the best was won
Article Abstract:
The first annual Canada's Best and Worst Managed Brands Survey was conducted recently to assess the indigenously produced brands. This report presents the best-managed brands in eight categories, including travel, transportation and leisure; retail; grocery; consumer goods; restaurants and fast food; telecommunications; media; and financial services.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The best of Canada's brands
Article Abstract:
The key points emerging from the survey of Canada's best-managed brands are presented and discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Beauty marks
Article Abstract:
The absence of successful branding in Canada's beauty products industry is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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