Hunting heads in the global village

Article Abstract:

Technological innovations in the area of telecommunications, which enable firms to connect easily with international locales, is altering the way banks, insurance companies and software development firms are hiring employees in Europe and world-wide. For example, many US firms have set up operations in poorer nations, such as Ireland, the Philippines, Hong Kong, and Portugal, because hiring such workers provides considerable cost savings over hiring US-based workers. Ireland, for instance, is coping with 17% unemployment and sees great benefit in attracting the jobs: the country hopes to create 37,000 service jobs between 1990 and 1993. However, experts believe the US, which initiated the practice of hiring workers in poorer nations in rural areas, may experience serious results from the practice because 70% of US jobs are service-related, and European jobs may be at risk, as well.

United States, Innovations, Europe, Employment, Corporations, Services industry, Service industries, Telecommunications, Telecommunication

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Back door credit

Article Abstract:

The imminent opening of the capital markets in the European Community (EC) in July 1990 is causing home buyers within the EC, and particularly the UK, to consider the benefits of securing mortgages in other currencies. Foreign-currency mortgages are now easily available from big lending firms, brokers, and intermediaries, and are even available in European Currency Units (ECUs). ECU-based mortgages are especially popular in Italy due to the volatility of the Italian lire. Experts predict that EC consumers will generally benefit from the market in foreign-currency mortgages, but caution that consumers must pay attention to interest rates, exchange rate terms, and currency fluctuations.

United Kingdom, Investments, Economic policy, European Union, Mortgages, Single European market, Capital, Great Britain, European Community

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Nestle's name plan

Article Abstract:

Food conglomerate Nestle SA's takeover of Rowntree Mackintosh in 1988 has led to a strengthening of the European market share of Rowntree's celebrated confectionery brands. Nestle's success in distributing such Rowntree brands as Kit Kat, Polo, and Aero have helped Nestle achieve a leadership position in Europe's highly competitive chocolate and confectionery market. Nestle's strong commitment to promoting Rowntree brands has helped boost the share of Rowntree's continental European sales in 1991 to a level that represents half of its turnover, as compared to only a fifth in 1987.

Candy & other confectionery products, Management, Marketing, Nestle S.A., Intellectual property, Brand name products, Brand names, Company Profile, Candy industry, Rowntree Mackintosh PLC

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