IN CARTIER CLASS
Article Abstract:
Cartier, a jewellery maker, had launched its La Creation exhibition in Delhi and Mumbai between August-end and the beginning of September 1998. The exhibition was expected to enable it to strengthen is position with its existing clients and increase the brand visibility and awareness. The exhibition was also to enable it to ascertain its potential clients and understand their needs. Cartier, which considers India to be a strategic market worldwide, proposes to strengthen its distribution network to create brand awareness and to reach its target audience. It is marketing the to-end jewellery through upmarket boutiques. Cartier's other plans include setting up a boutique in Delhi, opening a liaison office in India and expanding distribution for its eye-wear line. (ag)
Comment:
Launches its La Creation exhibition in Delhi and Mumbai between 8/98-end and the beginning of 9/98
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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CELEBRATE! EAT CAKE!
Article Abstract:
Monginis Foods Ltd (MFL) of Mumbai is now repositioning itself as `Monginis, the cake shop'. Cakes account for 80 percent of MFL's sales. MFL has shops in Calcutta, Hyderabad and Pune. It plans to open shops in Rajkot, Nashik, Chennai, Bangalore and Delhi. It offers 25 varieties of pastries and the focus is on packaged cakes. It has 7 manufacturing units now. It has acquired exclusive licensing rights to the use of Walt Disney characters in its cakes. Except for 2 factories in Mumbai, MFL has franchisees in other places. It charges 6 percent on sales as franchise fee. At the national level, MFL has split its business into cakes and packaged products. MFL is now targeting the take- home segment of consumers. (uh)
Comment:
Is now repositioning itself as Monginis, the cake shop
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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IT'S BACK TO GOOD OLD MAGGI AT NESTLE
Article Abstract:
Nestle India Ltd has been forced to relaunch the original version of its Maggi 2-minute noodles after the revamped version, introduced a few months ago, got a very poor response from consumers. The new formulation packs are expected to be discontinued as consumers have found them to be too spicy and fine. The company says that the new packs were not popular as they needed a different style of cooking not preferred by consumers. The company claims that it has an 81 percent share of the instant noodles market. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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