In Indonesia, local cosmetics firms try to make up for youths' Western bent
Article Abstract:
US and European cosmetics brands have attracted a strong following among young Indonesian women, many of whom view local herbal-based brands as products for older women. Indonesian cosmetics companies are coming out with new youth-oriented brands which they hope will appeal to the younger market but many observers seriously doubt whether this effort will be able to reverse changing attitudes among young women.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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Unilever finds brisk business
Article Abstract:
Unilever NV's strategy of selling single-use packets of the company's Sunsilk and Clear shampoos at 250 rupiah in Indonesia is proving to be successful. The single-use packets are manufactured and targeted at people who cannot manage to spend a week's salaries on a full-size bottle. The company's strategy has proven to be successful in rural developing markets like Africa and India for decades.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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Yue-Sai brand takes aim at Chinese lips and eyes
Article Abstract:
Yue-Sai Kan has enjoyed much success in China and her cosmetics company is one of the fastest-growing businesses in the country. In 1995 alone, Yue-Sai Kan Cosmetics Ltd. saw sales growth of 151% and this is even expected to double in 1996. Kan, who was a well-known celebrity in the country prior to her career in cosmetics, attributes her company's success to its oriental-specific products.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
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