In from the cold
Article Abstract:
Multicultural reforms of Quebec society and its implications are discussed. It is also revealed that the Quebec ethnic communities were frozen out of Quebec Society for decades.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Government domestic functions, International Affairs, Racial Oppression, Analysis, Race discrimination, Ethnic groups, Multiculturalism, Domestic policy, Cultural policy
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The fame game
Article Abstract:
The need for Quebec marketers to select the right celebrities for endorsing their products is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Advertising, Methods, Management, Marketing industry, Company business management, Endorsement advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Creative eye
Article Abstract:
A critical analysis of the advertising campaigns of some major companies in Quebec is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Criticism and interpretation, Advertising campaigns
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Quebec
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