In your face
Article Abstract:
Kaufman Footwear is expanding its Sorel line of winter boots to include rugged outdoor and fashionable types of footwear to make the brand less dependent on the winter season. Another goal in repositioning the brand is to target a younger demographic. The Kitchener, Ontario-based company has also awarded a $10-million advertising contract to Minneapolis, MN-based Martin-Williams Inc to build the new Sorel image in the US.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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The surprising lure of fishing
Article Abstract:
Despite fishing being a very popular pastime of Canadians, greatly outranking golf and hockey, very few marketers are willing to sponsor fishing events and activities. Tom Brooke, president of the Canadian Sportfishing Industry Association, is stepping up efforts to increase awareness through the National Fishing Week, which is scheduled for July.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Xbox'x inner workings
Article Abstract:
Microsoft Canada is working on a campaign for Xbox the pwerful new computer gaming system.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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