Industrial market research in India
Article Abstract:
This article summarizes the state of the art of industrial marketing research in India. It covers the orientations of organizations toward marketing research, the dominant profile of the current marketing research activities, and the experiences and efforts in information collection. The article highlights the emerging trends that will accelerate the acceptance of marketing research in India. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1987
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Is industrial advertising sexist?
Article Abstract:
Industrial advertising has been heavily criticized for its sexist portrayal of women. This article reports the results of an analysis of nearly 5,000 advertisements which show an improving depiction of women. The incidence of sexist industrial advertising is declining. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1987
User Contributions:
Comment about this article or add new information about this topic:
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