International online marketing of foods to US consumers

Article Abstract:

American survey respondents rate international web-sites lower than domestic web-sites in seven out of eight site features such as navigation, company and product information and shipping information. If the review of the site shows one or more negative aspects, the potential purchase of products from international sites is reduced by 87%, which is 45% higher than in the domestic sites. But foreign companies can be more competitive if they improve their site design and quality. Foreign companies selling specialty food must also provide clear and professional information on availability, shipping, currency equivalent and the "specialty" of their products.

Telegraph & other communications, Evaluation, Surveys, Web sites (World Wide Web), Online information services, Web sites, Consumer preferences

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Attitudes of Czech managers towards markets and marketing

Article Abstract:

The attitudes of Czech managers as to how they perceive changes caused by the economic transformation in Europe are examined. The study is done to evaluate changes in the Czech financial structure, foreign ownership and marketing practices. The developing competitive practices are also examined. This is a significant contribution on the study of the attitudes of Czech managers towards change.

Research, Economic aspects, Czech Republic, Beliefs, opinions and attitudes, Executives, Capitalism

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Values, trust, and commitment in business-to-business relationships: A comparison of two former Yugoslav markets

Article Abstract:

Research on Serbian and Croatian business-to-business markets shows that perceptions of trust, values, and commitments are outcomes of both culture and market situations. Implications for developing and maintaining business relationships in these markets are discussed.

Public affairs, Croatia, Psychological aspects, Social aspects, Comparative analysis, Business-to-business market, Business to business market, Industrial management, Serbia and Montenegro, International marketing

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