Internationalization and entry modes: multi-theoretical framework and research propositions
Article Abstract:
Various theories that have been proposed to explain firms' entry modes, timing strategies and internationalization process are presented. A framework for managing the internationalization process is proposed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons
Article Abstract:
A comparative analysis on the impact of environment and economic changes on customer service in service industries of the United States, India and Philippines, is presented.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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An overview of the first 21 years of research in the International Marketing Review
Article Abstract:
The output and content of research studies conducted by International Marketing Review (IMR) during its first 21 years is discussed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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