Internet editorial: successful Internet supported exporting
Article Abstract:
The Internet plays a vital role in helping small-and-medium sized enterprises (SMEs) enter the international market. It allows SMEs to engage in international trading through elimination of restraints associated with international marketing. It also enables firms to reach distant markets easily at cheaper cost. Sausage Software Ltd. of Australia and Cygus Technology of Canada are some of SMEs that were able to penetrate the international market through utilization of the Internet.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1997
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The dynamics of global e-commerce: an organizational ecology perspective
Article Abstract:
A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is analyzed and compared to the population ecology model .
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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