Power to all out friends?: Living with imbalance in supplier-retailer relationships
Article Abstract:
The Relationship Marketing literature with its emphasis on trust, dyadic symmetry and mutuality is questioned during a study investigating the issue of power in business-to-business relationships relating to issue of supply chain relationships. Specific reference is made to power relationships in vertical food supply channels in the United Kingdom, where the majority of control lies in the hands of large multiple retailers.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Response to comments on 'Power to all our Friends? Living with imbalance in supplier-retailer relationships'
Article Abstract:
Martin Hingley, the author of the paper 'Power to all our Friends? Living with imbalance in supplier-retailer relationships', responds to the points raised by some of his eminent colleagues. These are specifically related to issues of defining relationships and Relationship Marketing (RM), matters of power and applied developments in networks.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Self-interest and not benign power-a comment on Hingley's "Power to all our Friends"
Article Abstract:
Hingley's 'Power to all our Friends' overlooks the significance of power in investigations of business-business relationships despite being recognized as an enduring presence. Hingley suggests that the relationship marketing literature has over-emphasized the benefits of relationships.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
User Contributions:
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