Is the Internet changing the dominant logic of marketing?

Article Abstract:

The development of the Internet as a marketing tool has led to the need for businesses to change the way they market their products. Customers, using the Internet, will no longer physically purchase a product but gain information about an item, order it and have it delivered. The physical interaction between purchaser and seller will not take place when the process occurs through the Internet. Although many companies are using the Internet to advertise their products they often do not understand how to market their goods to their best advantage.

Management, Usage, Internet, Marketing industry, Electronic marketing

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Waiting lines as a marketing issue

Article Abstract:

Businesses do not give much attention to the length of time which customers are kept waiting to receive goods or services, which is both a loss to the customer and the supplier. There are ways to help customers feel less dissatisfied with having to wait, related to time, communication and organisation. Companies should keep waiting as short as possible, plan waits, explain why waiting is necessary, apologise for delays, and try to compensate for them.

Beliefs, opinions and attitudes, Queuing theory

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National brands versus private labels: an empirical study of competition, advertising and collusion

Article Abstract:

An investigation into the competition between nationally-advertised branded goods and private-label goods of an equivalent quality applies nine theoretical tests of market power to a representative product category. The tests reveal that defensive advertising by national brand producers either increases their market power or results in a collusive scenario, in which revenues, prices and profits for both national and private brands may increase.

Advertising Management, Competition (Economics), Influence, Advertising, Marketing management, Brand name products, Brand names, Private labeling, Private label products

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