It's a jingle out there

Article Abstract:

A lawsuit involving Sarah McLachlan and her co-author should serve as a warning to both jingle writers and advertisers. Copyright remains a live issue of which jingle composers and the advertisers/broadcasters who commission their work should always be aware. There is a dividing line between ideas, which can be appropriated so long as they are not expressed by copying the words of the author ad verbatim, and the expression of ideas. A number of analytical guideposts may help jingle writers avoid copyright infringement.

Canada, Government regulation (cont), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Copyright Programs, Copyrights

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Big ideas fits in small space

Article Abstract:

The best place to sell a horse race turned out to be in the entertainment section. The small-space ads have some unexpected benefits, like budget, that affords a higher frequency and reach more than a large-size ad strategy.

United States, Marketing procedures, Racing, including track operation, Racetracks, Thoroughbred Racing, Marketing, Company marketing practices, Horse racing, Horse-racing

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