It's not all marketing
Article Abstract:
The need for business organizations to understand the importance of product quality, product pricing and value of a product, for its market success, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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The legacy legacy
Article Abstract:
The essentiality for marketers to adopt new changes in quality control processes, information technology departments, logistics groups and others, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Not to scale
Article Abstract:
This report examines the concept of scale efficiencies, and the advantages and disadvantages accruing to consumers through automation of customer services.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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