Stacking up
Article Abstract:
The Canadian consumer magazine industry remains vibrant, as the advertiser spending and new launches increased. Magazine industry is still in competition with vibrant electronic media, with the help of new introductions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Not in the cards?
Article Abstract:
Canadian shoppers opt for products that offer good prices and varieties instead of products that offer loyalty programs with rewards.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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The daily views
Article Abstract:
Increasing number of online newspaper readers and its effects on conventional newspaper industry are analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Comment about this article or add new information about this topic:
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