It's time for the ad industry to invest in the Internet
Article Abstract:
Advertising agencies need to take risks, invest in the content of the Internet, and create partnerships in online industries to capitalize on the potential of the World Wide Web, as they did with radio and television.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Ads in the Aftermath
Article Abstract:
Canadian marketers are facing tough challenges to create the proper tone and content for advertising in the wake of the Islamic terrorist attacks on the United States.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Finding the right PBR performance measures
Article Abstract:
The article looks at how payment-by-results remuneration for advertising agencies should be structured and what performance parameters should be included.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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- Abstracts: Government plans to liberalize the legal industry. Investment banks in Asia detect signs of a rebound
- Abstracts: ASMI's net drops 64% amid a slump in the chip market. Applied Materials' loss
- Abstracts: Axel Springer says advertising decline hurts earnings. Springer may post its first-ever loss in the 2001 year
- Abstracts: UES's slim net for 2000 marks first-ever profit. CEZ AS. Electrabel's 1st-half profit jumped 25%
- Abstracts: Shares are the best long-term investment. Back, if not bullish. Waking up to equity risk