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Norman takes top job at Kellogg

Article Abstract:

Kellogg Canada has announced the appointment of Paul Norman as president and CEO. He replaced Philip Donne, who left the company to become president of Cossette-Communication Marketing's Toronto, Ontario, office and co-president of Cossette Montreal. Norman has been with Kellogg for 13 years before his appointment. He used to be vice-president of marketing for Kellogg USA Cereal.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000

Executive changes & profiles

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Kellogg's apple Jacks-operation Kid Jack

Article Abstract:

Kellogg's Apple Jacks promotion was a winner. The ad turned a group of 21 kids into cereal brand managers.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

Marketing procedures, Cereal breakfast foods, Promotion, Awards, Kellogg Co.

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Subjects list: Canada, Breakfast cereals

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