Kids with cards
Article Abstract:
A study on unnecessary usage of loyalty cards by teenagers is presented. Benefits of these cards, such as discounts are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Brain waves
Article Abstract:
Efforts of advertisers to understand ways in which people connect with brands and advertising are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Marketing 2.0
Article Abstract:
The role of voice of consumer in improving the sales of company and driving business decisions is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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