Case of the blues
Article Abstract:
Labatt Breweries issued a request for proposal for the Stella Artois, Blue, Alender Keith's, Lakeport, and Lucky brands in Canada, and confirmed that its vice-president of marketing will leave the company by the end of 2007. These moves signify the company's overhaul of its advertising agency roster, after InBev global chief executive officer Carlos Brito met with the agencies and expressed dissatisfaction.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Brewing battle
Article Abstract:
Anheuser-Busch Companies Inc. (A-B) is planning to take back market share by ramping up its spending on four core brands. Details on A-B's plan to boost market share are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Brewing blues
Article Abstract:
The failure of brewery Molson in marketing its new beer brand A Marca Bavaria in Canadian market is analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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