Knowledge acquisition and performance of international joint ventures in the transition of Vietnam
Article Abstract:
An evaluation of the effectiveness of a model, which is developed from a knowledge-based perspective, is presented. The main propositions of the model are, influence of certain international joint venture characteristics on knowledge acquisition of the joint ventures, and the influence of acquired knowledge on venture performance. The model is tested in Vietnam.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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Symbolic of foreign products in the People's Republic of China
Article Abstract:
The factors that contribute to the change in Chinese consumer preferences to local products from foreign products such as Canadian pork sausage are examined.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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An exploratory investigation into impulse buying behavior in a transitional economy: a study of urban consumers in Vietnam
Article Abstract:
The impact of changes in Vietnamese retail trade, on consumer behavior and buying trends, is examined.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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