Using the interaction approach to understand international trade shows

Article Abstract:

The four elements of the interaction approach are used to study the role of trade shows in the international marketing strategies of industrial companies. These elements are environment, participants, atmosphere and process. The interaction approach essentially focuses on the development of relationships between suppliers and clients rather than on the discrete buying opportunities. It enables a firm to develop a unique marketing strategy that has a good chance of achieving success during trade shows.

Evaluation, Business-to-business market, Business to business market, Trade shows

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International marketing: an assessment

Article Abstract:

International marketing has become one of the most important aspects in the realization of unified global economy. The academic community must incorporate this philosophy in their education of business students. The gap between the academic and business communities must be narrowed to achieve a harmony of business theory and practice. The field of international marketing must be distinctly separated from international business and management to prevent superficiality of coverage.

Marketing, Intnl Economic Relations, International aspects, International economic relations, Foreign trade promotion

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Emerging issues related to marketing and business activity in Asia Pacific

Article Abstract:

Five trends are said to alter the flow of trade and investment in Asia Pacific in the coming generation. The five trends, which include, infrastructure improvements, public sector restructuring, increased military procurements, enormous capital inflows and foreign debt build-up, should be understood to boost corporate revenue and profits. Thus, long-term gains in economic and political influence in Asia-Pacific are expected.

Economic Programs, Administration of Economic Programs, National Security, Defense Procurement, Economic aspects, Economic policy, Asia, Defense spending, Military procurement, Government marketing

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