Korea's Soju vendors spike image, market for the stodgy liquor with premium brands

Article Abstract:

South Korea's top soju manufacturers have introduced new premium brands to revitalize the drink's image and boost sales. Many Korean consumers have embraced the new premium mixes because of their 'softer taste' and new product image. Bo Hae Brewery Co. was the first to introduce new soju mixes with its Kim Sat Gat brand which captured 12% of the soju market in the first nine months of 1996. Market-leader Jinro Ltd. followed Bo Hae's initial success with its own premium mix. Soju was traditionally seen as a cheap drink and was shunned by Korea's wealthier classes but the introduction of the new mixes has helped make it a staple among wealthy Koreans.

Distilled and blended liquors, Liquor, Distilleries, Alcoholic beverage industry, Bo Hae Brewery Co., Jinro General Foods Co.

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Japan's brokerage firms gain toehold in South Korea despite many obstacles

Article Abstract:

Japanese brokerage firms are slowly strengthening their hold on the South Korean market despite many obstacles. Although the market is difficult to penetrate because of its protectionist nature, gaining a foothold becomes doubly difficult for Japanese firms. Koreans still resent Japan's occupation of their country from 1910-195 and this led to additional barriers for Japanese businesses. However, Japanese firms are proving their mettle in a difficult market, despite a capital gains tax of as much as 25%.

Securities Dealers, Investment Banking and Securities Dealing, Security brokers and dealers, Japan, Corporations, Corporations, Japanese

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Seoul's plan to loosen ownership limits sparks an outbreak of takeover fever

Article Abstract:

Some analysts believe that the South Korean government's decision to ease limits in the ownership of public firms will prompt a wave of acquisitions and mergers, many of which will be decidedly hostile. However, there are also others who believe that Western-style consolidations are unlikely to take place and that future mergers will be made through mutual agreement.

Forecasts and trends, Acquisitions and mergers

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