Stromberg retires as Shoppers' ad 'guru'
Article Abstract:
Shoppers Drug Mart VP of advertising Grod Stromberg has retired in May 19, 2000, ending his 34 years of service with the Willowdale, Ontario-based drug store chain. Stromberg is known within the company as the 'advertising guru' because of its creativity. He started his career in the 1960s as a layout artist at Plaza Drugs, which later merged with Shoppers Drug. He is replaced by Neil Everett, the company's former VP of communications, research and planning.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Cossette leads Y2K new business wins
Article Abstract:
Cossette Communications Group once again led other Canadian advertising agencies, in terms of value of advertising accounts won in 2000. The Toronto ad agency accounted for C$93 million in new advertising contracts, with a third of it coming from McDonald's consolidated advertising business. Placing second to Cossette was Publicis Canada with C$74.5 million in new business, and at third was M2 Universal with C$58.7 million in new accounts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Get with the plan
Article Abstract:
The importance of strategic planning in modern marketing environment is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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