LES SENIORS EN EUROPE

Article Abstract:

Europeans fifty years old and over are increasingly worried about the future. This is especially true of the Germans; the British and Spanish are more optimistic. The most modern senior citizens are the British, while in France they are as modern as young people. They are not set in their ways about what they buy; rather they look for products which suit their situation and which are part of the selection for all customers. They like new products, especially if they are introduced by a known brand which reassures them. The brands, which are synonymous with tradition and know-how are often in competition and are judged superior to private labels and lowest-priced products. They particularly choose brands when it comes to buying household appliances and cars. They are concerned about environmental protection, so they buy aerosol cans without CFCs and cleaning products which contain no phosphates. For food they favour national products and fresh products which they go to buy nearly every day. They choose their stores according to the reception, the advice, and the service. They like store cards for information, promotion and going through checkout stands more quickly. They distrust sales and promotions. They share some values with young people: pleasure in all of its forms, preventive health, the need to be useful, concern for the environment, advertising, and new things.

Comment:

Europe: Europeans 50 years old and over are increasingly worried about future with regard to buying attitudes

Europe

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LIVRAISONS A DOMICILE

Article Abstract:

In France home deliveries are growing, but this service is not part of the strategy of large retail chains and is often offered only by a few stores in the same chain. At Carrefour, only 16 hypermarkets offer this service, and each offers a different service and different prices. At Promod s, the people in charge think that home deliveries are more adapted to supermarkets than hypermarkets. That is why only one Continent hypermarket offers this service. Monoprix, for which a third of 80 stores make home deliveries, is focusing on service quality by offering a professional service and guaranteed delivery deadlines. The home delivery system which is the best developed is than of Syst me U, which is going to think about setting up a national Syst me U policy for this service. Already 67% of Super U and Hyper U stores offer home deliveries. Clients of the Hyper U store at Parthenay in the Deux-S vres can place their orders by Internet, telephone, or by fax. The clients, with the aid of a store employee, draw up a list of products which they buy most often, and then use this list when the place their orders by telephone.

Comment:

France: Home deliveries are growing but it is not part of strategy of large retail chains & is often offered only by few stores

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PME sous pression

Article Abstract:

In 1998, for the second year in a row, Epsy produced a barometer of relations between French retailers and small and medium-sized companies which supply the retailers. This study shows that in 1998, 68% of small and medium-sized companies felt that it is difficult to negotiate with large retailers, compared with 51% in 1997; 54% feel the effects of consolidation in the retail sector, compared with 36.5% in 1997; and 49% say that they are dependent on retailers, compared with 36.5% in 1997. Of those surveyed, 43% think that the best strategy is to develop partnerships with retailers.

Comment:

France: Epsy produces a barometer of relations between retailers & small & medium-sized co(s) which supply the retailers in 1998

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