LIQUOR MAJORS DRAW THE LINES OF LICENCE WITH CONDUCT CODE
Article Abstract:
In the wake of the strong objections raised by the Government of India against the provocative liquor advertisements aired on television, major liquor companies have evolved a code of conduct for advertising and marketing alcoholic beverages in India. These companies include IDIL, Shaw Wallace, Mohan Meakins, Allied Domecq, Bacardi and UDIL. According to this code, the marketing of alcohol should not appear to encourage excessive consumption of alcoholic beverages. It should not present abstinence or moderation in a negative light. The advertisement and the marketing should not be directed specifically at minors. It should not show minors consuming alcoholic drinks. It emphasised that advertising and other marketing communication should not stress on high alcoholic content as the principal basis of appeal to the consumer. (gsh)
Comment:
India: Major liquor companies have evolves code of conduct for advertising and marketing alcoholic beverages in the nation
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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INDIAN LIQUOR BRANDS ON A HIGH, BEAT GLOBAL TREND
Article Abstract:
Indian liquor brands have shown considerable growth in sales and volume over the past few years compared to the international trend of a steep decline in liquor sales. The five Indian brands among the 110 largest-selling millionaire spirit brands have grown by 48 percent during 1993-97. The Indian brands include Director's Special of Shaw Wallace, Bagpiper of Herbertsons, Aristocrat of Jagatjit Industries and Diplomat and McDowell's No 1. It is estimated that 58 million cases of Indian Made Foreign Liquor were sold in 1998. (khr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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MCDOWELL TO SERVE READY-TO-DRINK COCKTAILS
Article Abstract:
McDowell & Co Ltd (MCL) is planning to launch a ready-to-drink liquor called McDowell Mixed Doubles. It will be test- marketed in Goa in February 1999. The alcohol content will be 5-6 percent like beer. The pricing of the product has yet to be finalised. MCL, part of the UB Spirits division, produced 2.02 million cases and despatched 2.07 million cases with sales of 2.05 million cases in December 1998. (rk)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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