Landmark's theme parks capture leisure dollars

Article Abstract:

Landmark Entertainment Group has begun expanding into other Asian countries after focusing mainly on US and Japanese projects since its inception in 1980. Chmn. and CEO Gary Goddard reveals their decision to expand was prompted by the growth in the income and leisure time of Asians, coupled with their high regard for children and for the family. According to VP for worldwide marketing Mark Driscoll, Landmark's Asian strategy is to build parks which are economically viable for Asian markets and which offer an entertainment experience comparable to that offered by US parks.

Foreign operations, Interview, Entertainment industry, East Asia, Asia, Eastern, Goddard, Gary, Driscoll, Mark, Landmark Entertainment Group

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China misses mark with ethnic theme park

Article Abstract:

The China Folk Culture Villages in Shenzhen is a theme park where visitors can catch a glimpse of the cultures of the country's different ethnic minorities. Although impressive in its own way, visitors will easily see that the Chinese government has laced the displays with political propaganda. Moreover, the park celebrates multiculturalism by portraying ethnic minorities as primitive and crude.

Management, Multiculturalism

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A window into China

Article Abstract:

In Shenzhen, the Special Economic Zone located next to Hong Kong, three theme parks have been developed, Splendid China, Windows on the World and Shenzhen Safari park. The rides are few and rudimentary and do not offer the excitement of Bush Gardens or Disney World, but they are popular among the Chinese, with the number of visitors rising 13.9% to 4.5 million in 2000. The parks are described.

China, Services information, Hong Kong, Services, Brief Article, Recreation, Shenzhen, China

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