Learning from Tims

Article Abstract:

Tims- the coffee and doughnut chain of Canadian origin, spread internationally with 150 outlets before it was taken over by WendyEs International, is all because of one personEs marketing abilities, Tim Horton. Ron Buist, the marketing director at TDL for 25 years, in his memoirs oTales from under the Rim- The marketing of Tim Hortono has described TimEs marketing recipe, which can be a very good lesson for all marketers to study from.

Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, Restaurant industry, Tim Hortons

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BMWEs online drive

Article Abstract:

As the number of product placements increase in TV shows and films, including James Bond flicks, BMW in a bid to create a unique presence has developed short films as brand entertainment in the US and Canada. The Canadian film odriveo, the first of its kind in the Canadian market, may not be as sleek as the Hollywood ones but manages to attract consumers and get the job done.

Strategy & planning, Germany, Motor Vehicles and Equipment, Planning, Transportation equipment industry, BMW AG, Company business planning, Product placement, Automotive industry

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Maple Leaf forever

Article Abstract:

The acquisition of Schneider Corp by Maple Leaf Foods is discussed.

Editorial, Food industry, Meat industry, Distribution management software, Smithfield Foods Inc., Maple Leaf Foods Inc., Food and beverage production/distribution software, Schneider Corp.

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