Demise of the super size
Article Abstract:
A tidal wave of concerns about obesity has resulted in fast-food companies responding to consumers' needs by reducing the size of their super sized products, in spite of reduced profits. The leading fast-food chains McDonald, Wendy's and Burger King have resorted to ethical marketing strategies by offering smaller portions at all their outlets.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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McLatte anyone?
Article Abstract:
McDonald's has started a store redesign program. According to Barry Desclouds, vice-president of McDonald's Canada, certain sections of the restaurant will be redesigned to be more boomer-friendly. The fast-food chain also plans to introduce specialty beverages in the United States by 2009.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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